Personal Information

  • Pedro Merida
  • info@pedromerida.com
  • au.linkedin.com/in/pedromerida/
  • North Sydney

Profesional Profile

INDUSTRIAL DESIGN ENGINEER
MASTERS DEGREE IN PACKAGING DESIGN

I'm a passionate, creative designer with more than 8 years of working experience. I manage successful projects from concept to delivery, ensuring the highest quality of production standards. I can meet tight deadlines and manage multiple projects, while paying attention to detail.

Work Experience

SEPTEMBER 2014- PRESENT

MARQUE BRAND CONSULTANTS

Branding & Packaging Senior Designer

Retail brand experts that marry business ambition and consumer insight to power growth.

First we get to know your brand and your business inside out. Then, using our industry knowledge and market intelligence, we create lasting conversations around your services and products. Conversations that will keep you connected with the most important person in your business.
The consumer.

Clients: Wollworths

NOVEMBER 2013- JULY 2014

Saltmine design group

Branding & Packaging Senior Designer

Saltmine Design Group is a passionate collective of creatives and marketers that love to re-imagine brand design together. Working in all facets of brand design including branding, packaging and retail activation. Creativity as a playful process to best deliver results. Saltmine Design Group celebrates re-imagination and designing with passion.

Clients: Bayer, Danone, Frucor Beverages (V Energy Drink, Maximus), Peppercorn Food, Nestle Purina, amongst others.

NOVEMBER 2011- OCTOBER 2013

IMAGE DE MARQUE

Branding & Packaging Senior Designer

Image de Marque is an international brand consultancy and design firm, specialized in the creation, design, implementation and management of successful Brands. Brand strategy, packaging, corporate and consumer good design, naming, graphic and digital brand communication, retail design and brand management.

Clients: Bayer, Unilever (Hellmann's), Heineken (Cruzcampo Gran Reserva), Glaxo Wellcome (Binaca), Carrefour (Carrefour Baby, Carrefour Kids), Compañía Cervecera de Canarias (Dorada, Tropical) amongst others.

JANUARY 2010 - NOVEMBER 2011

PATI NÚÑEZ ASSOCIATS

Branding & Packaging Designer

Pati Núñez the first woman to win the National Design Award. Specialized in branding and packaging design. With extensive experience in successful products adding a particular seductive character with a simple, direct, powerful and appealing design. Pati Núñez's studio offers an enduring style and strategy that ensure the brands vitality. Among other prizes, the studio has been awarded with eleven Laus trophies, the Premi Nacional de Cultura de la Generalitat de Catalunya and the National Design Award, given by the Ministry of Science and Innovation.

Clients: Danone (Evian), Ferrero Rocher, Ferran Adrià, Armand Basi, Cacao Sampaka, Cafés Saula, Mercadona Cosmética amongst others.

SEPTEMBER 2008 - DECEMBER 2009

GREY GROUP

Branding & Interactive Designer

Grey is one of the ten largest advertising agencies in the world, with offices in over 83 countries. A global leader and top-ten U.S. agency with expertise in all marketing disciplines. Simply put, famously effective since 1917. Direct marketing, branding, public relations, interactive, advertising and promotional communication.

Clients: Schweppes, Lotus, Procter & Gamble, Pantene, Lindt, Mitsubishi, Ono, La Casera, Vileda amongst others.

JULY 2005 - DECEMBER 2009

VALLADARES

Branding & Packaging Designer

Created in 1996, Valladares Design & Communication is a company of visual communication graphic design services, specialised in Corporate Identity, Branding and Packaging design with a large experience in works for public institutions.

Clients: Canarian Government, I Biennial Exhibition of Architecture, Art and Landscape, Santa Cruz de Tenerife's Council, Tenerife's Auditorium, Canarian Regional Government, Canarian Filmoteque, Fuente Alta (Select Water).

Education

2004 – 2005

CARDENAL HERRERA-CEU University

Master Degree, Product and Graphic Design

"Approaching each project as an opportunity to contemplate all things from their origin, without taking anything for granted, and from an open yet complex perspective. Product design is a profession in which aspects such as cultural, contextual, functional, economic, technical, and competitive all converge to shape the final solution. You have to immerse yourself in the culture and philosophy of the customer with the aim of understanding and offering them their own unique solution." CuldeSac

Design Awarded teaching members: CuldeSac, Hector Serrano, Martín Ruiz de Azúa amongst others.

2001 – 2004

CARDENAL HERRERA-CEU University

Technical Engineer, Industrial and Product Design

Learning to explore solutions to meet marketing, manufacturing and financial requirements and arrive at the optimum design of a product. Considering both functional and aesthetic aspects and paying particular attention to ergonomics, those factors that relate to ease of use and human behaviour.

Technical Skills

%

Adobe Photoshop

Expert, 8 years

%

Adobe Illustrator

Expert, 8 years

%

Adobe Indesign

Expert, 8 years

%

3d Skills

Advanced, 6 years

Contact

I LOVE WHAT I DO
PACKAGING IS MY PASSION

North Sydney
Australia
info@pedromerida.com

This will be replaced with the Google Map.